The Programmatic Mind
Lettered feature titles and spot-illustrations used in The Programmatic Mind; a magazine distributed with AdAge, AdWeek, Marketing Mag, and The Drum.

Credits
Lettering: Kyle Kargov
Agency: Chango / Rubicon Project

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Chango Tees Letterings
Lettered phrases used as t-shirts & desktop wallpapers for new-hires.


Credits
Lettering: Kyle Kargov
Agency: Chango / Rubicon Project

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Canadian Tire Letterings
Lettered logos used as openings to a series of comedic video spots for Canadian Tire’s Yardworks Polyurethane Hose. Illustrated in English and French.


Credits
Art Direction: Benjamin Playford
Lettering: Kyle Kargov
Agency: Tribal Worldwide

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McDonalds Letterings
Lettering illustrating the reactions to the Egg McMuffin’s low calorie-count. Used as online advertisements and McDonald's wi-fi hot-spot splash-page.


Credits
Art Direction: Amy O'Neill
Lettering: Kyle Kargov
Agency: Tribal Worldwide

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Brush Me Up
Lettered identity for a bridal studio specializing in hair & makeup. Extravagant flourishes imitate curls and lips.


Credits
Lettering: Kyle Kargov

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Draper Photo
Lettered identity and business cards for wedding photographer Bekki Draper.

Credits
Design + Lettering: Kyle Kargov

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Mandorla Sweets
Lettered identity and brand developed for gourmet cookie company Mandorla Sweets. A tall neoclassical serif was lettered to embody class and timelessness. The tapered strokes of Optima were called upon for the tagline. The result is a light identity which is both luxurious and approachable. Featured in the 42nd Creativity Print & Packaging Awards – Gold Award.


Credits
Art Direction: Marko Zonta
Design + Lettering: Kyle Kargov
Agency: Zync

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Draper Design
Lettered identity and business cards for freelance designer Bekki Draper. The client requested blackletter; something comparative to an old family crest, but modern.


Credits
Design + Lettering: Kyle Kargov

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Italian Letterings
Lettered love notes inspired by Italian Film. Molto bellissima (very beautiful), voglio baciarti (I want to kiss you) and amore (love).


Credits
Design + Lettering: Kyle Kargov

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NINEOFIVE
Glow-in-the-dark album cover for pop-rock band NINEOFIVE. Glowing dot-lettering evokes concert lights. Featured in Typography 33 – Annual of the Type Directors Club, TDC58 – 58th Exhibition of the Type Directors Club, Communication Arts Design Annual 53 and The Dieline.


Credits
Design + Lettering: Kyle Kargov
Photography: Matt Vardy

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Zync 10th Anniversary Holiday Gift
Handlettered chocolate and packaging created for Zync's 10th anniversary holiday gift. Featured in Designedge Canada's 2015 Redgees Awards – Packaging Finalist (Toronto.)


Credits
Design + Lettering: Kyle Kargov
Agency: Zync

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